Local SEO is known for its high conversion rate, and therefore is the most important kind of SEO for small and medium, local businesses. If you want to attract the customers to visit your shop of office, local SEO is exactly what you need. The aim of local SEO is to gain the attention of customers who have a high action drive, and who live close to you, which means they are ready to use your services or buy your products right away.
National SEO focuses on large scale, generic keywords, and is aimed at making your brand popular among a much wider audience. As such, it’s perfect for large companies, with multiple offices and stores. It’s more expensive, and the market for this kind of SEO is much more competitive, which means it takes more time and effort to achieve the first page of search engines. But that does not mean it’s impossible.